Strategic direction the tactics required to meet the sales and marketing goals and objectives for residential or resort developments. The primary purpose is to ensure that the implementation team understands the details needed to achieve the end goal. This could include Digital, Direct Marketing, Social and Mass Media, Public Relations, Customer Retention, and Event-based activities.
To provide recommendations on marketing processes in alignment with the overall sales flow and establish a consistent methodology. This is not a â€œconnect the dotsâ€ approach rather best practices guides and checklists that will serve as a roadmap to improve efficiencies.
To provide critiques and recommendations on current marketing, displays, and sales office design. This helps to bring ``fresh eyes`` to a project and offer advice that will assist the sales and marketing team in achieving the best possible presentation, greater consumer awareness, resulting in higher sales velocity.
To train all marketing personnel so that they are best equipped to represent the project, the developer and their organization most effectively and professionally. Particular emphasis is on Strategizing, Execution and Team Play.
To review, evaluate, report and recommend marketing and sales direction on ``stalled`` projects with an innovative, cost-effective approach.
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